SD Performance Psychology Ltd · Last updated 4 November 2026
Children’s first name only, never a surname, age, date of birth or photo. We never use your device’s location, and we do not keep what your child says during a pretend call.
SD Performance Psychology Ltd runs 999 Practice, a home app that helps children learn how to make an emergency call. All calls in the app are pretend. We decide how your family's information is used, which makes us the data controller for it.
A parent's email address and a 4-digit parent PIN; optionally, the first names or nicknames only of the children in your family (no surnames, ages, dates of birth or photos); and each practice call's result — which steps were ticked, the star rating, a short piece of written feedback, the scenario and how long the call lasted.
We do not collect your home address, postcode or what3words, and the app never asks for or uses your device's location, GPS or location services. Nothing about where you live is typed in, stored or sent to the pretend call handler. We also never collect children's surnames, ages, dates of birth or photographs.
During a pretend call your child's voice is streamed to ElevenLabs Conversational AI so the pretend call handler can reply. Audio is processed to run the conversation and is not saved by this app.
After each practice call, the words spoken are used once to decide which steps to tick and to write the feedback. Only the ticks, stars and short written feedback are saved — never the words your child said. If your child said where they live, that is shown to you once on the feedback screen so you can check it, and it is not saved. The transcript is then deleted straight away, so we do not keep what your child said.
ElevenLabs (the pretend voice conversation), Stripe (card payments — card details never reach our servers), and Base44 (hosting, storage and the AI that writes the feedback). Each one only handles the information needed for its part, under contract.
To let the pretend call handler greet your child by name, to show you how each practice went, to give your family the practice minutes you have paid for, and to keep every family's information separate from every other family's.
You give consent for your children's information when you set up a family account; you must be the parent or guardian. You can withdraw consent at any time by deleting the family's data or the whole account.
Family details, practice results and your PIN are kept only while your account exists. Deleting the family's data or the account removes them immediately. Payment records are kept for six years because UK tax law requires it, but they hold only the amount, date and email address — never card details.
In the parent area: Family details → "Download my family's data" for a copy, "Delete my family's data" to remove the family details and every result, or "Delete account" to remove the account and everything with it. Both deletions happen straight away and cannot be undone.
You can ask for a copy of your family's information, correct it, or have it deleted — the parent area does all three. You can also complain to the Information Commissioner's Office (ico.org.uk).
This app is used by a child together with their parent. There are no adverts, no profiling and no tracking for marketing, no location data, no home addresses or what3words, and the words spoken in a pretend call are not kept. A parent stays in control of the account and can remove everything at any time.
Each family has its own private account, and the parent area is protected by a parental question and a PIN. Other families cannot see your details, results or practice history.
If this policy changes we will update this page. Questions about any of it: privacy@sdperformancepsychology.co.uk.
Practice 999 is a practice tool only. Teach your child that the real 999 is only for real emergencies.